Monday, January 3, 2011

Bonanza.com Blatantly Diverts Traffic Away From Sellers Booths


Without any consideration for sellers feelings, Bonanza placed a huge banner on their booth to the sites new Bonanza Rush's, effectively creating a diversion to potential buyers who may visit a particular sellers booth.

At first, the banner in each individual booth was as big as the banner on the home page. Click the graphic to enlarge the screenshot:

Many sellers complained on the Bonanza blog and in one instance, where we asked to have the banner removed from our booth, we were told they would look into. Once again, to enlarge the screenshots below, click on each of them.


Then a short while later, Bonanza founder, Bill Harding wrote the following post:

When I saw what Bill wrote, which was completely contrary to the message Alex wrote on the blog, I was miffed.

The reasoning for these ridiculous banners in our booth is not as stated but we believe it is because they are not going to advertise the rushes BUT they are going to suck off sellers efforts at promoting their booth to draw buyers into their booths. Rather than advertising outside of Facebook, Twitter and emails (which go to a great number of people that are already Bonz members and know about the Rushs,) they are forcing sellers to do the work for them indirectly.

Bill's post was a page before I got disemvoweled on the same thread:

http://www.bonanza.com/forums/9/topics/138465?page=3

At some point, Bonanza did finally reduce the size of the leaching banner but it is still in every sellers booth, just waiting for one of the buyers that that seller worked so hard to draw in to click on that thing and be pulled away from that sellers listings.

Seems to me that Bonanza is forgetting that many sellers left eBay because they were being told how to run their businesses and their choices of how or what was going on with their stores and/or listings were being taken away.

Just how long does Bonanza think they can continue on this course of - do what we want / to hell with the sellers and their thoughts and feelings - before they start leaving Bonz for places that value and respect them?

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