Tuesday, November 23, 2010
ClickTale Shows Where Consumers Go After Leaving Your Site
ClickTale is releasing their Drill Down Funnel today. Marketed to help brands understand where consumers go after they enter a website. This information could be helpful in improving landing pages, sales & advertising campaigns and product information to help keep visitors on site and to convert them into consumers.
How does ClickTale work?
ClickTale captures every mouse move, click, scroll and keystroke that a visitor makes inside a webpage, and then sends this information back to the ClickTale servers in a highly compressed package. Our servers take a snapshot of the webpage as experienced by the visitor, and combine it with the visitor actions to recreate the original browsing session. When you then login to your ClickTale account you can see your visitor recordings, visual heatmaps and other behavioral reports.
Will ClickTale affect visitors’ browsing experience or page loading times?
Website visitors don’t notice any difference in their browsing experience since ClickTale is optimized for minimal use of CPU and bandwidth resources. In addition: Only about 5K of highly compressed data per recording is sent back to our servers, which has no noticeable impact on site performance. The ClickTale tracking code is small and compressed, and is delivered via a Content Delivery Network that is extremely fast and reliable. Customers usually choose to record only a small fraction of their total traffic, and the extra load is not noticeable on the servers. The ClickTale code is loaded at the end of the page, and therefore does not affect page load times at all.
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ClickTale offers several tutorials, click this link to view:
http://www.clicktale.com/resources/video_tutorials
About ClickTale (from their website):
ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers’ online behavior. Over 50,000 businesses rely on ClickTale to optimize website performance, improve usability and dramatically increase conversion rates. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.
Company History
Founded in June 2006 by Dr. Tal Schwartz (CEO) and Arik Yavilevich (CTO), ClickTale is based in Ramat Gan, Israel and funded by leading venture capital firm YL Ventures and angel investors.
ClickTale has won much acclaim and has been written up in numerous media outlets. You can read some of the stories about us in the Media Mentions page. We are proud to have been named one of Red Herring's Top 100 Most Promising Companies in Europe, Middle East and Africa in 2008 as well as one of the 15 Hottest Israeli Internet Companies in 2008 by the California Israel Chamber of Commerce.
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