Facebook User Statistics

According to Retrevo Gadgetology Report:


18% of Facebook users less than 25 years old check the site every few hours.

61% of Facebook users 24 years old or less check Facebbok daily.

18% of the same group check Facebook every few hours.

Older Facebook users visited the site less.

55% of Facebook users 25 years old and over check Facebook daily (study was of more than 1,000 U.S. consumers).

11% of that same group check Facebook every few hours.

The use of Apple’s popular iPhone might help social sites grow.

28% of iPhone users check or update Twitter before they rise.

26% check our update Twitter before they turn on the TV.

23% use their iPhone to access morning news.
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16% of respondents 24 years old or less use Twitter and/or Facebook to get morning news.

24% of respondents 24 years old or less and 12% of those 25 and over can be interrupted by an electronic message when using the restroom.

49% of respondents 24 years old or less and 27% of those 25 years and over, can be interrupted by an electronic message while eating a meal.

22% of respondents in the 24 or less group, and 11% of older consumers, can be interrupted by an electronic message while in a meeting.

40% of respondents say they don't mind being interrupted for a message when having a meal.

7% say they would even check a message during an intimate moment.

Brands seem to be paying attention to the popularity of social media. A recent survey by web marketing consultants E-consultancy, who surveyed 400 companies, 19% of whom were e-retailers, found 77% were using Twitter. That could be because it is cheap.

32% said they do not spend anything on social media beyond their employees’ time.

36% spend less than $5,000 a year and 12% spend $10,000 or less.

Amazon Fears iBookstore & Seeking 3 Year Contracts

iPad and iBookstore, is venturing into publishing in a couple of weeks. Amazon is fearful, juding by their actions. Amazon's Kindle could fall by the wayside regarding e-book sales.

Due to anticipation of Apple's grand opening of iBookstore, Amazon is now trying to get e-book publishers to sign three year contracts. These contracts have a "no compete" clause so that other retailers will not get better prices or treatment, according to The New York Times.

Earlier this year, Amazon had a conflict with Macmillan over them switching to an agency model. That model allowed retailers like Amazon to act as agents for the publisher. These agents would also earn a 30% commission on prices set by the publisher. Amazon commented that those prices were "needlessly high."

During that well publicized issue, Amazon's stock fell. At that point, Amazon temporarily stopped selling all Macmillan books in protest.

It will be interesting to see just what Amazon will do to protect their share of sales on April 3rd when Apple's iBookstore launchs in the US on iPad.

Apple has also been trying to get participating publishers involved with its iBookstore, The New York Times reported. They have been courting Macmillan, HarperCollins, Simon & Schuster, Penguin and Hachette.

Random House Publishing is the only one who has not signed on yet, The Times said.

Participating publishers will use the agency model for iBookstore sales. The publishers will set their own prices and Apple will get 30 percent of those sales.

Apple does have include a "no compete" clause that states that publishers must not allow other retailers to sell their e-books for a lower price than their iBookstore offers, according to The Times.

Amazon also launched their new Kindle for Macintosh on Thursday. It is a free application used for reading Kindle books on Macintosh computers.

Facebook Traffic -V- Profitable Use

Facebook Traffic: A Whole Lot of Hustle but Not Much Flow

By Mike Pearson
E-Commerce Times
03/17/10 5:00 AM PT

What does the mad rush of traffic to Facebook mean, really? The social networking colossus drew more traffic than Google for the third time this year, but Facebook still hasn't figured out how to turn all that activity into gold. It's not as though users are turning to Facebook as their primary Internet search tool -- and advertisers apparently don't see it that way either.

Click here to read the rest of this interesting article.

Twitter Everywhere - Use It From Nearly Anywhere

This week Twitter announced a new platform known as @anywhere. The app helps popular websites integrate Twitter features with ease. Yahoo, Amazon, eBay, Bing, YouTube, AdAge, MSNBC, Digg, The Huffington Post and The New York Times are a few of Twitter's partners with a headstart on this project.

On the Twitter blog, Biz Stone states: "We've developed a new set of frameworks for adding this Twitter experience anywhere on the web. Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com."

He went on to say: "Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we've created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript."