Etsy, Upcoming Changes For Shop & Item Page SEO

Etsy announced some of the changes it will be making with the help a search engine optimization consultant to improve sellers rankings on search engine results.

Some of the changes is to add the words "on Etsy" at the end of page titles to help searchers quickly identify links they trust and to truncate titles to remove non-essential characters.

From the Etsy website:
Published on September 1, 2009 in Etsy News

Etsy has been working with SEOmoz, a third-party consultancy, to improve the search engine optimization (SEO) for Etsy.com, including shop and item listing pages. Improved SEO means shoppers are more likely to find Etsy pages when they use search engines like Google and Bing.

We're excited to announce that we’re getting ready to move forward with some changes based on the guidance of the experts at SEOmoz. (Big thanks to Rand, Lindsay, Jen and everyone at SEOmoz!)

We're pre-announcing these changes to ensure sellers have time to prepare, but it's important to note that you don't need to make any changes to your shop or item listing pages. It's your choice whether you want to work on SEO. We know some sellers will want the opportunity to optimize their pages and take full advantage of these changes, and we also want to explain what Etsy is doing to improve SEO.

Click here to read the rest of the upcoming changes.