Go Smile Achieves Success with Infused Commerce-powered Facebook Store

Go Smile, the Smile Beauty company, partners with Infused Industries to open a store on the company’s Facebook page to help deal with the massive traffic spike resulting from Go Smile being featured as one of Jill’s “Steals and Deals” on the Today Show.

Go Smile, the Smile Beauty company, achieves success with their Facebook store, powered by
Infused Commerce.

After being featured as one of Jill’s “Steals and Deals” on the Today Show, the company’s e-commerce website was overwhelmed with enormous traffic resulting from the consumer response. The demand surge for their best-selling product, the Smile Whitening System, exceeded order processing capacity even after upgrading servers and staffing additional customer service representatives.

That’s when shoppers went to the company’s Facebook Page looking to get in on the deal.

Using Infused Commerce, the company quickly set up a store allowing consumers to shop on their Facebook Page without leaving Facebook.

“We experienced a tremendous response to this groundbreaking Facebook e-commerce functionality,” says Surj Gish, General Manager of E-Commerce at Go Smile.

“Infused Commerce immediately helped us capture sales and serve our Facebook community in a way that added value to our brand and our customers,” adds Mr. Gish.

During the product promotion, 37% of all visitors to the Facebook store made a purchase.

About Infused Industries

Infused Industries provides social commerce solutions that enable e-commerce merchants to sell products on Facebook and in embeddable widgets across the Internet. To learn more, visit
http://www.infusedcommerce.com.