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Internet Retailer’s Revenue Growth Signals E-Commerce Trend Towards Social Engagement, Interactivity and Community New York, NY
EyeBuyDirect.com, the leading online retailer for high-quality, stylish and affordable prescription eyeglasses, today announced a 200% online sales growth year-over-year, as the 2010 holiday season wraps up.
The Internet retailer for prescription eyeglasses, now in its fifth year of operations, has increased its daily web traffic by 67% from the previous year’s holiday season. The Internet retailer’s growing popularity and loyalty among customers can be attributed to very specific technological enhancements such as Facebox and EyeTry, which allowed customers to give their eyeglasses a “test drive” online and share their experience with a social network of more than 20,000 members.
“Improving the customer experience is at the heart of every business decision we make,” says Roy Hessel, CEO of EyeBuyDirect.com. “What’s most interesting is that our holiday sales growth didn’t result from expanding our inventory of eyeglasses, but instead from redesigning and enhancing our website to be more socially engaging, interactive and community-driven.”
By combining technology with social engagement, EyeBuyDirect.com saw a dramatic boost in the number of web visitors who made a direct purchase, thereby increasing the site’s conversion rate by 20%. As a result, the bounce back rate dropped 10% in comparison to the 2009 holiday season.
Hessel sees a promising future for the website over the next 3-5 years. “As we look to improve the online experience for our customers via social engagement, interactivity, technological enhancements and even cause marketing, we expect our sales and website traffic will grow as a direct response.”
About EyeBuyDirect.com
EyeBuyDirect.com is the leading online retailer for prescription eyeglasses committed to bringing optimal vision to customers around the world without sacrificing quality, style and, most importantly, affordable prices. Launched in 2005, EyeBuyDirect.com believes that vision care is a fundamental right for everyone. Offering an assortment of eyeglasses that run the gamut from functional and sturdy to fashion-forward and lightweight, EyeBuyDirect.com has something for everyone including designer deals from Gucci and Christian Dior.
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