Use Caution Buying Jewelry On Bonanza.com

We feel a bit bad about not posting this sooner, especially since the Christmas shopping season is over but we hope it will still help those who buy or intend to buy jewelry on Bonanza.com.

As we wrote in a September 2010 post - http://thereevesreport.blogspot.com/2010/09/everything-that-glitters-gold-is-it.html - there are issues on Bonanza with sellers misrepresenting their jewelry products as being gold when they are gold plate or other lesser valued jewelry.

We reported to Bonanza management about a seller. They must have gotten ahold of the seller and said something because the listing titles were changed a bit but for the worse. Seems the titles were shortened up to look even more like the items are really karated gold.

So, we reported the situation and demanded something be done, pointed out the issues and etc.

We got this note back from support:

Mark, Sep 23 10:49 (PDT):

We have addressed this. Additionally, this seller has 100% feedback and has always shown a willingness to do the right thing. So while we can understand your concerns, we would encourage you to let Bonanza handle the situation as we have always done.

Thanks,
Mark
The Bonanza Team
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The buyer that contacted me about the seller in question also got a less than helpful response from support that was shared with us. It states (we took the buyers name out):

Hello,
I did check out her listings, her past practices, and sales. I also did some research on the gold-layering process, and she appears to be following the letter of the law when describing her jewelry. I know that you didn't get what you thought you were buying, but I don't believe that the seller was intentionally deceptive about the items. However, I'm glad to hear that everything worked out for you with the refund.

Tom
The Bonanza Team
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Okay, so we have allowed Bonanza to handle the situation but guess what? They haven't done a thing about the situation. The seller is still listing gold plated (so-called layered gold according to the seller) as if it is karated gold and on top of that, making comments about other sellers not being honest when they say their karated gold is solid karated gold.

Bonanza management is allowing sellers to list improperly and against the FTC rules, guidelines and laws that all jewelry sellers must follow. They know it, we have sent them the FTC information. There is no excuse for this to be happening except for the fact that Bonanza makes money each time there is a sale. I am sure that they are counting on buyers of this cheap jewelry will not notice in time to get their money back thus, Bonanza gets their cut even if the buyer got ripped off.

Before buying jewelry on Bonanza:
Know the product you intend to buy.
If you don't know the product well, research it with Google search.
Ask tons of questions.
Try to buy from sellers you know.
Make your purchase with a credit card so you have solid recourse if you get taken.

Here are some screenshots of the deception - click them to enlarge them so they are easier to read.

The insult to other gold jewelry sellers.

Untrue titles stating the items are karated gold.





Clearly deceptive listings!





This seller requires buyers of items that are not as described to return the item back to them on the buyers dime. I suppose to divert returns but a buyer should never have to pay postage to return an item that was sold deceptively.

Now remember, these are just examples of some of the deceptive listings by this seller. They have many more listings than are reported here.

Allowing this seller to list like this is unbelievable. Not only is it deceptive to buyers but it is unfair to sellers of true karated gold. After all, their prices can never be as low as those offered by this seller so this seller will likely get the sale before an ethical seller who lists their products properly.
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The other night, 12-30-10, we were snooping around Bonanza and saw someone Tweet (a paid tweeting service on the site) for a seller who had an 18K gold ring for sale. For whatever reason, we clicked on the link to open the listing only to find it was not 18K but it was 18K gold plated! So, this paid Tweeting service is spreading the deceptive listing all over Twitter BUT they don't even realize they are doing anything wrong.

To make matters worse, this same item turned up on a handpicked list that was on Bonanza's home page. We took a screenshot with the mouseover pop up showing how the ring was listed as 18K. Click the below screenshot to enlarge it.

The seller of this item must know very little about jewelry as an 18K gold ring would not be listed as "fashion jewelry" by a reputable jeweler.
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The sad part is, most sellers know that many buyers see a title, a picture they like and then make a purchase. Many do not completely read the listing so this kind of marketing is very effective.

Until this changes, please use caution purchasing jewelry on Bonanza.

With all of that said, you can find all of what the FTC says about jewelry and the proper way to mark and market it here: http://www.ftc.gov/bcp/guides/jewel-gd.shtm

The FTC also offers the following info about buying gold jewelry here:
http://www.ftc.gov/bcp/edu/pubs/consumer/products/pro02.shtm