Facebook Traffic -V- Profitable Use

Facebook Traffic: A Whole Lot of Hustle but Not Much Flow

By Mike Pearson
E-Commerce Times
03/17/10 5:00 AM PT

What does the mad rush of traffic to Facebook mean, really? The social networking colossus drew more traffic than Google for the third time this year, but Facebook still hasn't figured out how to turn all that activity into gold. It's not as though users are turning to Facebook as their primary Internet search tool -- and advertisers apparently don't see it that way either.

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