Internet Retailer Names 2010 Top 10 Retailers

Internet Retailer has named the top 10 internet retailers for 2010 in their annual Top 500 Guide of the most successful internet retailers.

Number one is Amazon which reported $24.51 billion in sales in 2009, up almost 28% from the $19.17 billion sales in 2008.

Here are the Top 10 and their 2009 sales totals. Also included is the percentage of change over the previous year:

• 1. Amazon (AMZN): $24.51 billion, up almost 28%


• 2. Staples Inc (SPLS): $9.8 billion, up 27.3 percent


• 3. Dell Inc (DELL): $4.53 billion, down 6.2 percent


• 4. Apple Inc (AAPL): $4.25 billion, up 16.7 percent


• 5. Office Depot (ODP): $4.1 billion, down 14.6 percent


• 6. Wal-Mart.com (WMT): $3.5 billion, up 19.8 percent


• 7. OfficeMax (OMX): $2.78 billion, down 10 percent


• 8. Sears Holdings Corp. (SHLD): $2.77 billion, up 3 percent


• 9. CDW Corp. (CDW): $2.47 billion, down 5 percent


• 10. Best Buy (BBY): $2.45 billion, up 20 percent

According to Internet Retailer, the Top 10 accounted for more than 45% of all U.S. online sales in 2009.

The Top 10 accomplished this by:

• Strong name recognition and brand awareness;


• Focusing their efforts on their most loyal customers last year;


• Offering large quantities of merchandise;


• Offering lots of discount deals and


• Providing a superior online shopping experience.

Amazon remains on the top due to their excellent customer service.