Extreme E-tail: Sell the Product, Sell the Search, Sell the Space

By John Federman
E-Commerce Times
08/12/09 4:00 AM PT



The holidays are months away, but e-tailers should already be well under way in planning how to best take advantage of the November/December traffic surge. Now is the time to look at ways to drive your site's incremental revenue with tactics like adapting brick-and-mortar practices to the Web and monetizing your in-site search results page.

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