Landstrom's Black Hills Gold & Miss Rodeo America

The perpetual crown worn each year by Miss Rodeo America is the property of Landstrom's Black Hills Gold Creations. A new crown was created in 2000 and was worn for the first time by Miss Rodeo America 2001. This tiara is a duplicate of the two previous crowns, the first of which, is now on display in the Professional Rodeo Cowboys Association Hall of Fame in Colorado Springs, Colorado.

The second tiara is now retired at Landstrom's headquarters in Rapid City, South Dakota. The crowns are made of Black Hills Gold, Alexandrites, Pearls and other precious stones and have been made available to the Miss Rodeo America Pageant each year since 1965.

In 2001, Landstrom's increased it's support to MRAI by providing financial assistance to pageant activities and presenting the reigning Miss Rodeo America a beautiful collection of Original Black Hills Gold Jewelry to compliment the tiara.

Maegan Ridley of Alta Loma, California, is Miss Rodeo America 2009

THE PAGENT - The annual Miss Rodeo America Pageant hosts beautiful and talented cowgirls from across the country. These hopefuls – having already spent a year as reigning queen for their representative states – converge for a weeklong competition in late November/early December to select one deserving young woman to reign as Miss Rodeo America for the coming year.

These energetic cowgirls are judged in the major categories of personality, appearance, horsemanship and rodeo knowledge & presentation, demonstrating her skills in public speaking, personal interviewing, horsemanship, knowledge of rodeo and general equine science, current event awareness, photogenic qualities, visual poise, and overall professionalism.

Click here to go to the Miss Rodeo America website.